Body-Art is a timeless art of appreciating the human canvas as visual art. It is a mean of expression of creative concepts translated on human canvas without incurring neither permanance nor pain or destructing properties unlike tattoos or graffiti art.It’s a mean of breaking the norm in human psychology for ice breaking and creates a conversational piece worthy of notice. Simply, body-painting is not driven by elaborate or a complication unlike contemporary or abstract arts as it is to be enjoyed by individuals.

Runway Concepts body paints for a polytechnic student group’s short film

Facciata by Christopher Lim Hong Jim - Polytechnic students of Film, Sound & Video takes the initiative to produce a short film on their own accord outside school electives.

24 June 2011, Singapore – A group of Polytechnic Students due to graduate in Diploma of Film, Sound & Video approached Runway Concepts with a very interesting short film concept. They wanted to produce something to call their own and aim to submit the film to various short film events held annually over various countries.

Runway Concepts was engaged to incorporate body paint on women and men in the cast as part of the concept of a world of colors. The film loosely translates the body painting colors on the characters to the varied emotions of people and animals in different situations of the day. A subtle concept of how emotions and feelings can sometimes rule our actions or simply a part of a daily scenario.

The short film titled Facciata, is a silent film with narration and speaks of a man’s concept of a world of colors. He yearns to be part of this world and imagines it to be a better place than his. Through various encounters, he experiences this world from his point of view and it slowly dawns on him the world he hoped to be part of may not be as great as he thought it would be. The ending would reveal a reason the man sees this world as only he could.

Jerry Hoh, Singapore’s local actor did a great job taking on the lead role with Nixem, Director of Runway Concepts and International Body Painter who body painted himself as well took part in a supporting role in one of the scenes.

With constraints of lighting and location, Runway Concepts rose to the challenge to body paint the cast of the short film for several days in a row and everyone did their best work within the limits given.

View more of Runway Concepts works on

http://www.runwayconcepts.com

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Written by

Albert Low

www.runwayconcepts.com



Behind the scene footage



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